Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce organizations are turning to server-side tracking as a way to boost their data collection processes. While it needs much more technical knowledge than regular GTM and might introduce additional costs, it can result in higher accuracy and more trustworthy information
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.
1. A lot more exact data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing web browser privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less precise than it must be.
Server-side monitoring is a much more safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys across channels.
Additionally, this kind of tracking allows businesses to track conversions outside of the site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing experts more possession over the information they send out, and makes it less complicated to follow numerous information regulations. It's additionally a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking allows businesses to accumulate and enrich data before sending it to third-party analytics/advertising systems. This boosts information efficiency and precision, which can assist online marketers make more enlightened marketing choices.
Typical pixel monitoring relies upon JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent data that is less at risk to interference.
This type of monitoring additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more dependable for businesses looking for to adjust to these changes.
3. Less susceptible to fraud
Server-side monitoring allows companies to adjust information payloads prior to it reaches third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and remain to track conversions that happened beyond your site.
In addition, server-side monitoring enables you to catch user information directly by yourself servers. This removes dependence on 3rd parties, which can be prone to violations and privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your page to gather information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's own web server, bypassing internet browser constraints. This means that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations extra control over transmission, making it typically a lot more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data similarly that you would certainly performance marketing analytics with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more accurate information and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise stays clear of the monitoring limitations enforced by internet browsers and ad blockers.